很多賣家表示完全不知道發(fā)生了什么，簡直就是人在家中坐，鍋從天上來，特別是對于一些新注冊的賣家賬號，產(chǎn)品都沒上架，就被移除銷售權(quán)限了，新賬號大部分是因為亞馬遜片進行再一次審查，你可以根據(jù)亞馬遜要求提供相應的營業(yè)執(zhí)照、銀行賬單、發(fā)票、地址證明等信息。
       如果不是新注冊的賬號，可能是前期賬號表現(xiàn)出了問題，現(xiàn)在只是“秋后算賬”，通常是由于以下幾個原因致使賣家賬號被移除銷售權(quán)限：
       1.績效較差：各項指標（例如：訂單缺陷率、取消率、有效跟蹤單率、遲發(fā)率等）未達到亞馬遜平臺的績效目標。
       2.違反了亞馬遜的銷售政策，例如：銷售假冒偽劣產(chǎn)品。
       3.產(chǎn)品侵權(quán)。
       如果收到賬號權(quán)限被移除的郵件，可以先開case咨詢亞馬遜客服，了解是因為什么原因而導致的。不管是什么原因引起帳號權(quán)限被移除，亞馬遜都會給一定的時間讓你進行申訴（除了一些極特殊的情況外），在寫申訴郵件時，一定要針對性強，且只針對當前面臨的問題解釋原因并給出具體的改善方案。
       例如，銷售權(quán)限被移除是因為訂單取消率過高導致，處理方法 : 檢查庫存管理和庫存的控制流程，如果發(fā)現(xiàn)過高的訂單取消率是由于長期缺貨造成的，那么申訴補救計劃中要提到后期您會對所有的產(chǎn)品庫存每天進行監(jiān)控和統(tǒng)計以確保所有上架的產(chǎn)品都有非常理想的庫存量，不會導致有單無貨的局面。
 
以下是申訴模板，可供各位賣家參考。
 
ODR的申訴模板
Dear Amazon Team,
Thank you for giving us a chance to state our detailed and plans about precise solutions regarding shipments. We will show you how we resolve this kind of problems in the future. Please investigate us because it is Amazon’s rights. We have a confidence in becoming a good seller when we avoid defects later.
1,Why our account is locked
...
2,How to correct the problem
2.1...
2.2,We will make a better inventory management to avoid the occurrence of any short supply.
2.3,We will confirm dispatch every day and do our best to decrease the Late Dispatch Rate, improving our account performance to a large extent.
2.4,We will increase the ability to handle emergencies, such as power failure which can lead to no access to Internet.
2.5,We will ...
3,How to avoid this problem in the future
3.1,...
3.2,...
3.3,We will inform customers of the latest delivery news so that they can know about the status of the items they buy. Moreover, we will ...
3.4,As for the delivered but non-receipt items, we will communicate with customers positively and apologize to them first to acquire their forgiveness. Moreover, we will...
3.5,As a new seller who lacks selling experience on Amazon, we will ...
3.6,We will spend much time on inventory management,...
4,About our currency metrics
As for our currency metrics, we will obey all Amazon rules and regulations to build a healthy account. We will ...
5,Our information:
Thank you very much to give us a chance to show our detailed plans about how to prevent complaints and other problems. We will ... We are looking forward to your news. We are happy to provide any other additional information as you request. Furthermore, may you have a good day.
Best Regards
XXX(店鋪名)
 
如果申述被拒絕，可能存在以下問題：
● 沒有行動計劃或者證據(jù)表明賣家已經(jīng)審視了自己的行為，并做了哪些調(diào)查
● 問題沒有表述清楚
● 解決措施寫的太過簡潔，沒有舉例說明，或者提出證據(jù)證明
● 沒有具體說明將采取哪種措施避免問題再次發(fā)生
下半年旺季已經(jīng)不遠了，各位賣家一定要小心謹慎，不要觸犯亞馬遜平臺的規(guī)則，被移除銷售權(quán)限后，前期的努力都白搭了。
 
 
百馬匯公開課！
 
review對排名有何影響？
如何安全獲取review？
怎么提升客戶的復購率？
9月2日百馬匯總教官親自為你解析這些問題，現(xiàn)場免費贈送亞馬遜營銷日歷（包含旺季選品攻略）。