旺季正是各大賣家抓緊爆單的時(shí)刻，匆忙地發(fā)貨和售后讓人忙得暈頭轉(zhuǎn)向。但是賣家有沒有考慮過店鋪是否有違規(guī)？畢竟1月份的封店潮即將到來。
旺季后是亞馬遜“秋后算賬”的日子，等到亞馬遜騰出手后就看開始著手對(duì)付旺季的違規(guī)賣家。哪種賣家會(huì)遭遇封店？遭遇封店怎么處理？
違規(guī)行為
01不正規(guī)
此處的不正規(guī)，主要指的是信息不正規(guī)、手續(xù)不正規(guī)等。如果在開店時(shí)，提交的公司信息東拼西湊，隨意使用他人的信息，尤其是信息販子提供的信息，通常情況是不正規(guī)的公司信息和資料，一旦到了審核的時(shí)候就非常麻煩了。
02賬號(hào)關(guān)聯(lián)
review大面積刪除、多賬號(hào)封停等大多數(shù)都是因?yàn)橘~號(hào)出現(xiàn)了關(guān)聯(lián)，或是IP地址、或是銀行賬號(hào)。賬號(hào)關(guān)聯(lián)是非常同意導(dǎo)致賬號(hào)掛掉的，因此保證每個(gè)賬號(hào)彼此獨(dú)立（即便是只有一個(gè)賬號(hào)也要保證與其他賬號(hào)不關(guān)聯(lián)）。
03惡意競爭
亞馬遜一直打擊嚴(yán)重?cái)_亂市場秩序的惡意競爭者，如果你曾經(jīng)有刷評(píng)、惡意刷差評(píng)、惡意跟賣等擾亂市場秩序的行為，那么就很有可能被封店。
04關(guān)鍵詞不當(dāng)
關(guān)鍵詞不當(dāng)同樣有可能被封店，如人造絲使用了“Pure”，使用主觀性的關(guān)鍵詞“best”，關(guān)鍵詞超出了字符限制等。這些不當(dāng)?shù)年P(guān)鍵詞設(shè)置都有可能導(dǎo)致封店。
05銷量低
亞馬遜給不同的店鋪設(shè)置了不同等級(jí)，如果一個(gè)店鋪的各項(xiàng)指標(biāo)均在水平線上，那么這家店鋪的等級(jí)也會(huì)在平均等級(jí)之上，如果一家店鋪的各項(xiàng)指標(biāo)均不理想或是極差，那么亞馬遜就很可能會(huì)封掉這家店鋪。*指標(biāo)為：訂單缺陷率、訂單取消率、延遲裝運(yùn)率、退貨率、服務(wù)不滿意率等。
06侵權(quán)
亞馬遜禁止銷售盜版，對(duì)侵權(quán)店鋪是零容忍的態(tài)度，一旦發(fā)現(xiàn)直接就封店毫不留情。即使是被人投訴侵權(quán)，亞馬遜也會(huì)直接封停店鋪并凍結(jié)資金。
如何處理封店？
如果遭遇了封店，就要著手解封的處理過程
首先要找到店鋪被封的原因，并盡快處理。如果是銷售權(quán)限被移除，通常是，多賬號(hào)操作或者與已關(guān)閉賬號(hào)有關(guān)聯(lián)；如果是侵權(quán)導(dǎo)致那么官方會(huì)發(fā)送郵件……
找到原因之后，我們應(yīng)該與亞馬遜積極交涉，主要圍繞著“承認(rèn)錯(cuò)誤、堅(jiān)決改進(jìn)”進(jìn)行。當(dāng)然，口說無憑。最好在郵件下方敘述改進(jìn)的措施或者改良的手段。
遭亞馬遜誤封如何處理？
店鋪如果是正當(dāng)運(yùn)營卻被亞馬遜封了，那么有可能是賬號(hào)信息在己方不知情的情況下被關(guān)聯(lián)了，或者純粹是被誤封了（如原本被亞馬遜授權(quán)了擁有兩個(gè)賬號(hào)）。提供相應(yīng)的證據(jù)，并要求亞馬遜恢復(fù)賬號(hào)。
郵件應(yīng)該怎么寫？
“承認(rèn)錯(cuò)誤”的前提條件就是知道自己的錯(cuò)誤。“堅(jiān)決改進(jìn)”就需要賣家提供一個(gè)長期的、具體的解決問題的方案。
首先應(yīng)該闡述店鋪被封的原因，其次應(yīng)該提供一個(gè)長期有效且具體的解決方案，如立刻下架并銷毀違規(guī)產(chǎn)品；如及時(shí)提供最新的正規(guī)信息并保證此后不再犯同樣錯(cuò)誤等。
附件：
貨物侵權(quán)模板：
Dear Amazon seller support,
Thank you for your concern of our account.
We received a notification today that our selling privilege has been removed cause we sold counterfeit products.
We immediately check the listings. Firstly we are very sorry about our ignorance, we are new to Amazon selling, we are lacking of the rules and policies when sell on your platform. Secondly, as the items of Amazon seller performance stated, we did not know this product is with its own brand, to this point we acknowledge it is our fault. We had removed the listings and promise we won't sell it again on Amazon if we do not get the warrant.
Would you please consider the account seller rating and customers feedback to us? We provided customer both good products and customer service. We never got a claim or negative feedback. Hope Amazon can look through to it.
If you can give us a chance, we will do as follows:
1. Absolutely, we will see through all the policies and rules about selling on your platform.
2. We will check the listings in our account to see if there has some which do not meet your requirements, if it does, we will fix it immediately.
3. We will check all the products we've been sold, any complaints or product issues we will solve them in proper way within 12h in favor of the customer's right.
4. If any selling questions, we will consult Amazon for help.
Sincerely, we write this. We will try our best to provide our sales on Amazon.
We believe Amazon will give this issue a serious consideration, and to us, there is a hope, a new chance for us!
Look forward to receive your reply.
Best regards
Amalen（店鋪名）
店鋪績效不達(dá)標(biāo)模板：
Dear Amazon Seller Performance Team,
I understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality. I believe there are two main reasons this has happened:
Disorganization in our inventory management has resulted in late shipments and, even worse, unavailable items.
When late shipments and unavailable items have occurred our response to has been too slow and communication with customers has not been adequate.
I believe it is mainly because of our inadequate communication that we have recently seen an increase in customer A-Z guarantee claims which has resulted in our order defect rate exceeding the performance target of <1%.
Plan of Action.
We are taking the following steps to improve our performance:
Improve inventory control by reducing the number of items offered until we have systems in place to more adequately handle the number of orders we are receiving.
Most importantly, we will respond more quickly and proactively to any problems with customer orders to keep our customers more informed and help prevent A-Z guarantee claims.
In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality customer service.
In evaluating our selling practices, we found a mistake in our inventory upload file.
Our Plan of Action:
Our inventory file has been reviewed. All misclassified condition items have been re-categorized to follow Amazon's Condition Guidelines. Entire inventory has been deleted from Marketplace to reflect all changes. All of our vendors' inventory will be reviewed before adding to our inventory. Please let us know what should be done to reinstate our account, we are looking forward to hearing from you.
Sincerely______
