很多賣(mài)家表示完全不知道發(fā)生了什么，簡(jiǎn)直就是人在家中坐，鍋從天上來(lái)，特別是對(duì)于一些新注冊(cè)的賣(mài)家賬號(hào)，產(chǎn)品都沒(méi)上架，就被移除銷(xiāo)售權(quán)限了，新賬號(hào)大部分是因?yàn)閬嗰R遜片進(jìn)行再一次審查，你可以根據(jù)亞馬遜要求提供相應(yīng)的營(yíng)業(yè)執(zhí)照、銀行賬單、發(fā)票、地址證明等信息。
       如果不是新注冊(cè)的賬號(hào)，可能是前期賬號(hào)表現(xiàn)出了問(wèn)題，現(xiàn)在只是“秋后算賬”，通常是由于以下幾個(gè)原因致使賣(mài)家賬號(hào)被移除銷(xiāo)售權(quán)限：
       1.績(jī)效較差：各項(xiàng)指標(biāo)（例如：訂單缺陷率、取消率、有效跟蹤單率、遲發(fā)率等）未達(dá)到亞馬遜平臺(tái)的績(jī)效目標(biāo)。
       2.違反了亞馬遜的銷(xiāo)售政策，例如：銷(xiāo)售假冒偽劣產(chǎn)品。
       3.產(chǎn)品侵權(quán)。
       如果收到賬號(hào)權(quán)限被移除的郵件，可以先開(kāi)case咨詢亞馬遜客服，了解是因?yàn)槭裁丛蚨鴮?dǎo)致的。不管是什么原因引起帳號(hào)權(quán)限被移除，亞馬遜都會(huì)給一定的時(shí)間讓你進(jìn)行申訴（除了一些極特殊的情況外），在寫(xiě)申訴郵件時(shí)，一定要針對(duì)性強(qiáng)，且只針對(duì)當(dāng)前面臨的問(wèn)題解釋原因并給出具體的改善方案。
       例如，銷(xiāo)售權(quán)限被移除是因?yàn)橛唵稳∠蔬^(guò)高導(dǎo)致，處理方法 : 檢查庫(kù)存管理和庫(kù)存的控制流程，如果發(fā)現(xiàn)過(guò)高的訂單取消率是由于長(zhǎng)期缺貨造成的，那么申訴補(bǔ)救計(jì)劃中要提到后期您會(huì)對(duì)所有的產(chǎn)品庫(kù)存每天進(jìn)行監(jiān)控和統(tǒng)計(jì)以確保所有上架的產(chǎn)品都有非常理想的庫(kù)存量，不會(huì)導(dǎo)致有單無(wú)貨的局面。
 
以下是申訴模板，可供各位賣(mài)家參考。
 
ODR的申訴模板
Dear Amazon Team,
Thank you for giving us a chance to state our detailed and plans about precise solutions regarding shipments. We will show you how we resolve this kind of problems in the future. Please investigate us because it is Amazon’s rights. We have a confidence in becoming a good seller when we avoid defects later.
1,Why our account is locked
...
2,How to correct the problem
2.1...
2.2,We will make a better inventory management to avoid the occurrence of any short supply.
2.3,We will confirm dispatch every day and do our best to decrease the Late Dispatch Rate, improving our account performance to a large extent.
2.4,We will increase the ability to handle emergencies, such as power failure which can lead to no access to Internet.
2.5,We will ...
3,How to avoid this problem in the future
3.1,...
3.2,...
3.3,We will inform customers of the latest delivery news so that they can know about the status of the items they buy. Moreover, we will ...
3.4,As for the delivered but non-receipt items, we will communicate with customers positively and apologize to them first to acquire their forgiveness. Moreover, we will...
3.5,As a new seller who lacks selling experience on Amazon, we will ...
3.6,We will spend much time on inventory management,...
4,About our currency metrics
As for our currency metrics, we will obey all Amazon rules and regulations to build a healthy account. We will ...
5,Our information:
Thank you very much to give us a chance to show our detailed plans about how to prevent complaints and other problems. We will ... We are looking forward to your news. We are happy to provide any other additional information as you request. Furthermore, may you have a good day.
Best Regards
XXX(店鋪名)
 
如果申述被拒絕，可能存在以下問(wèn)題：
● 沒(méi)有行動(dòng)計(jì)劃或者證據(jù)表明賣(mài)家已經(jīng)審視了自己的行為，并做了哪些調(diào)查
● 問(wèn)題沒(méi)有表述清楚
● 解決措施寫(xiě)的太過(guò)簡(jiǎn)潔，沒(méi)有舉例說(shuō)明，或者提出證據(jù)證明
● 沒(méi)有具體說(shuō)明將采取哪種措施避免問(wèn)題再次發(fā)生
下半年旺季已經(jīng)不遠(yuǎn)了，各位賣(mài)家一定要小心謹(jǐn)慎，不要觸犯亞馬遜平臺(tái)的規(guī)則，被移除銷(xiāo)售權(quán)限后，前期的努力都白搭了。
 
 
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