每到銷售旺季來臨前后,很多亞馬遜賣家都有l(wèi)isting被下架審核的情況,這在老賣家眼中已經(jīng)是習(xí)以為常的事情了,即使已經(jīng)過了旺季也不能保證我們的listing就是安全的,掌握如何申訴listing的方法可以讓我們防患于未然,下面我就給大家分享一下關(guān)于listing申訴的方法,希望對(duì)大家有幫助。
一、申訴要領(lǐng):表明目的
第一段就需要告訴亞馬遜你申訴的原因是由于系統(tǒng)誤殺了你的Listing,英文表述如下:Hello Amazon Team,We are writing to appeal the delisting of some of our listings, and we hope you could reinstate them in your earliest convinence.
二、下架的產(chǎn)品ASIN和時(shí)間點(diǎn)
這里需要給出具體的產(chǎn)品ASIN和時(shí)間點(diǎn),英文表述為:The following ASINs have been delisted from Amazon Marketplace,>ASIN:ASIN:ASIN:
三、具體的證據(jù)
這里提供的證據(jù)主要在于三個(gè)方面,產(chǎn)品上架的時(shí)間,獲得評(píng)價(jià)的數(shù)量和星級(jí),賣家后臺(tái)訂單缺陷率,英文表述為:As you can see from our account, the ASINs above have been performing very well and here are the proof:ASIN:Released(說明,上架時(shí)間:很關(guān)鍵,最好是在3個(gè)月之前上架,因?yàn)樽罱?個(gè)月左右上架的商品很有可能會(huì)無法在節(jié)日季銷售)Total Customer Ratings:xx Ratings and xx Stars 評(píng)價(jià)星際和數(shù)量(說明,產(chǎn)品的具體評(píng)價(jià)數(shù)量和星級(jí),最好是在4星以上,如果達(dá)不到,3.5星以上也可有助于審核通過,沒有星級(jí)的產(chǎn)品將有可能無法在節(jié)日季銷售)Order Defect Rate: 訂單缺陷率(說明,訂單缺陷率是賬戶的訂單缺陷率,如果是FBA發(fā)貨,同時(shí)標(biāo)記為綠色可以寫在這里,但是如果是自發(fā)貨,或者新賬號(hào)沒有發(fā)貨,估計(jì)這次將無法在節(jié)日季銷售)特意提醒:以上3項(xiàng)內(nèi)容,需要按照ASIN逐條寫出來。
四、具體行動(dòng)計(jì)劃(即POA)
無論是否是自己的問題,大家都需要給出具體行動(dòng)計(jì)劃,也就是POA,說明如何保證不會(huì)出現(xiàn)問題。而在此,亞馬遜最關(guān)注的就是有人在節(jié)日季乘機(jī)虛假銷售,收款不發(fā)貨,損害買家權(quán)益。英文表述為:We understand it's Amazon's core value to protect buyers' benefit, and we hope the Plan of Action (POA) below would reassure you we would provide supreme products and service to Amazon customers:
1. Fully Understand and Follow Selling Policy, we have asked our team to study selling policy 2 days ago, and everyone understand what are the "red lights";
2. Intellectual Property Rights Protection: We have hired an IP Solicitor and reviewed all our listings and we believe our products would not cause any copyrights infringement;
3. Punctuality of Shipment: We have shipped ample inventory to Amazon Fulfillment Warehouses, and all our orders will be fulfilled by Amazon;如果是歐洲站點(diǎn)被下架,大家還需要增加一條關(guān)于稅務(wù)的說明,英文如下:
4. We have also hired a accountant to review our tax return status and we are confident our performance is in complliance with EU Tax Regulations.
以上就是關(guān)于亞馬遜listing申訴的全部?jī)?nèi)容了,大家有不明白的地方可以在上方留言窗口留言咨詢,我們的老師可以免費(fèi)為你解答。有想要學(xué)習(xí)亞馬遜的朋友歡迎了解一下百馬匯,我們是國(guó)內(nèi)專業(yè)的亞馬遜培訓(xùn)機(jī)構(gòu),成立6年來共計(jì)培訓(xùn)出大賣學(xué)員10000多人,歡迎來電咨詢。