亞馬遜賬號侵權(quán)被封應(yīng)該如何申訴?我們都知道，做亞馬遜，賬號被封已經(jīng)是常態(tài)了，很多賣家因?yàn)椴幌刖窒抻谝粋€賬號的運(yùn)營，選擇多個賬號運(yùn)營操作，運(yùn)營的成功率雖然高了，但是運(yùn)營的風(fēng)險也增加了，在操作方面可能就沒考慮得這么周到了，違規(guī)操作或者操作不當(dāng)導(dǎo)致賬號被封是常有的事，如果賬號被封，對我們賣家來說是一個不小的損失。如果賬號被封，我們應(yīng)該如何申訴呢?
首先賬號被封的原因都有哪些，其實(shí)被封無非三個原因：績效不過關(guān)、違反政策、嚴(yán)重侵權(quán)。
當(dāng)我們被亞馬遜移除銷售權(quán)限時，亞馬遜會給我們發(fā)一封信，信中會告訴我們：“ Why is this happening?”
一般亞馬遜都會給到幾個原因，而我們賬號給移除銷售權(quán)限的原因往往就是其中一個。
經(jīng)常會有賣家在群里問我們：“我這個賬號怎么給封了，誰能幫我看看是為啥”。
其實(shí)你翻譯一下，對里面的幾點(diǎn)原因進(jìn)行自檢，就知道什么情況了。
一般來說，你第一次給封，亞馬遜都會給你個申訴的機(jī)會，讓你提交一份POA來審核。所謂的POA就是改進(jìn)計(jì)劃，你向亞馬遜認(rèn)錯并注明后續(xù)解決方案。
那么我們?nèi)绾螌懸环莺细竦腜OA計(jì)劃，其中有一個重點(diǎn)在于：越詳細(xì)越好。
STEP ONE：說明來意
Dear xxx
I am a principal of(Your Store). I am writing to...我寫信是為了...
Root Cause of the Issue: (問題的根本原因，在這一步承認(rèn)你的錯誤，例如：)
We send follow-up e-mails to dissatisfied customers requesting the customer "reply to this e-mail directly"to resolve the issue, so as not to use Amazon's customer service
- Since we mistakenly were guiding them around the Amazon customer service team, we believe Amazon may have identified this as manipulation.
-However, these e-mails were not manipulating the customer for reviews but rather directing them to our store so we could resolve the situation as soon as possible....
STEP TWO：給出你可以立馬執(zhí)行的補(bǔ)救措施
We have implemented the following Corrective Measures to immediately correct our mistake:
-Retracted our statement offering discounts in exchange for reviews.
-Contacted customers who purchased our products from other e-commerce platforms to instruct them to only write reviews on the e-commerce platform where they purchased the product, providing a link to direct them to the appropriate venue to write a review...
STEP THREE：給出今后的預(yù)防措施
Preventative Measures:
-Reevaluated our entire business practice and implemented the following:
Hired additional staff to review Amazon’s policies on a routine basis to ensure we are in compliance with all of existing Amazon’s policies as well as future policies.
-Conduct weekly reviews of our business practices to ensure that the company is in full compliance with Amazon' s policies....
再說一下你今后的良好運(yùn)營計(jì)劃
-We retrained our customer service team to ensure the following:
o All customers receive a response within twenty-four-hours.
o We follow up after each purchase to provide all customers with complete product information to ensure they have no concerns regarding their purchase....
Looking forward to your reply
Sincere Wishes
(Your Store)
建議大家不要直接抄上面的話，雖然結(jié)構(gòu)清晰，但是我故意把內(nèi)容打亂了，建議大家也這樣做。
亞馬遜的客服一天要處理幾百上千個case，如果客服一天讀到了幾百封一模一樣的郵件會是什么感受。
以上就是亞馬遜侵權(quán)申訴模板介紹的全部內(nèi)容，有什么不明白的地方歡迎在上方留言咨詢，百馬匯是國內(nèi)知名的跨境電商亞馬遜運(yùn)營培訓(xùn)機(jī)構(gòu)，成立6年來共培訓(xùn)出大賣學(xué)員超過1萬人，有對亞馬遜感興趣的朋友歡迎免費(fèi)來電咨詢，相信我們可以給你一個滿意的答復(fù)。
